When you face an online reputation problem or when you are out for online reputation management, what exactly you prefer to do at first?
Most people look for the keywords that are not performing well and the search engine ranking factors that are resisting the website to attain high rankings. They usually come up with new content to upgrade the reputation score and help the site to attain a good ranking.
Too good!
But do you know there is something beyond search engine rankings and keywords that can help to build your business reputation online?
Yes, here we are talking about one most important social media platform – LinkedIn that contributes a lot to web reputation management.
Confused about how to make this happen? Don’t worry, keep reading the article and you will understand how you can use this social media channel for your branding purpose.
5 ways you can use LinkedIn for building a business reputation online
- Don’t forget to include keywords in your profile: LinkedIn is more or less similar to a search engine. The moment you type a keyword on the search bar, it displays the results accordingly. Therefore, placing a set of keywords properly in your profile is mandatory.
Keywords describing your business as a “Certified PMP”. It helps people to find the right business from the relevant search results. Not just that, with the certified tag you can build your credibility on LinkedIn and contribute a lot to brand reputation.
So, guys, meeting the profile requirements on LinkedIn is very essential. Create a business page with a proper About Us containing long-tail keywords. For example, if you are a healthcare service provider, use keywords like “reasonable health care services”, “multispecialty hospital”, and so on.
Keywords should be placed on headlines, job description, company description, company name, job titles, and skills. The better you add keywords, the better you gain a reputation online.
- Make more and more connections: LinkedIn marketing is a smart way of building connections and getting in touch with a wide targeted audience and a large community. Plenty of people are residing on this platform and making a relationship with them is a smart way to spread brand awareness.
LinkedIn offers an advanced way of making connections. For a good and strong brand reputation, you must have a good number of potential buyers who trust you and your services. LinkedIn gives you the opportunity to enlarge your contact list and create a good community online.
Another thing that happens on LinkedIn is the moment you share something and the moment your followers like the post, it gets displayed on the timeline of the people who are in connection with your followers. It is simply like a chain. All your actions help your business to become more visible to the audience.
Don’t you think this is a great way to manage your online reputation?
- Join professional groups: Other than making connections, you should also have a robust community of the same niche. This will make you aware of your competitors and become easier for you to track their activities, thus staying ahead of the competition.
On LinkedIn, multiple professional groups are there where the individuals share the same set of interests. Interacting with them, you can get an idea about the latest trend and marketing strategies, helping a lot in boosting brand reputation online.
Join a LinkedIn group and get the freedom to connect with others in the same field.
- Start your own blog: Do you prefer blogging? If not yet, you should start with one followed by multiple others. Blogging helps a lot in bringing business on the track, especially in the B2B sector.
On your website, create a separate section for your blogs. Once you create them, don’t forget to share them on LinkedIn. Share the link to your blog with a powerful caption that obviously contains a keyword and watch the traffic visiting your site.
A blog link optimized with keywords when shared on LinkedIn makes it easier to find the right audience. Guys, blogs are not just to educate the readers. It is more responsible for building search engine rankings. And you know very well, how this helps in improving web reputation.
- Be active on LinkedIn: How much are you active on LinkedIn? LinkedIn is the platform where if you don’t showcase your activeness, your consistency, you are losing your position. It pulls down the brand visibility and destroys the gained impression.
Therefore, being active on LinkedIn is very important. There are multiple ways to do so. You can either share your blog posts, write something relevant to your brand, share different posts, create engaging graphics, like and comment on other’s posts, and so on.
No matter what you choose, you should be consistent on the platform to retain your brand reputation and hold back your position online.
Take Away
LinkedIn is used by a huge percentage of marketers. Statistics says, over 107 million users in the United States prefer using LinkedIn for business purpose, making this one of the biggest social media platforms for marketers.
You can call this a hub that helps businesses to grow with dignity. People use this platform to make multiple connections and build a community in the same niche. No doubt, you can target this for your brand reputation management.
Are you ready to repair online reputation for your brand? Don’t miss out on checking your business performance on LinkedIn.
