With the evaluation in the technology digital marketing and SEO has gained its importance. Digital marketing is the process of marketing of brand and services via some digital medium to targeting the potential customers. With the digital medium, it is very easy to reach the target audience. Promotion or advertising the brands through some social sites is a better idea for increasing the sales.
SEO is that principle of advertising which requires knowledge of Google updates and much available technology technique to get in the Google’s SERP. It is processed further with two of the most important strategies of On-page SEO and Off-page SEO. It is an integral part of getting the online presence because the maximum population is now depending on the internet for their every need.
On-Page activities: This is very important before starting any off-page activities on-page optimization is necessary. On-page activities involve working on meta0tags like Meta title, description, keywords and others to get in the count for the on-page framework. Analyze your competitor data check full on-page coding and also search for the keywords that can increase your website ranking. With Meta tags, you also need to take care of google analytics code and webmaster code which is very necessary to track your website position on search engine.
Off-page Activities: After analyzing your data you need to start some off-page activities to build a strong value of your brands. In off-page activities, you need to create so many back-links to improve your ranking, through many different sites. There are so many activities come under off-page SEO. If all these activities are done by using a right strategy then you will definitely get success in the online market.
Guest Posting: One of the crucial and foremost reasons to get engaged and have a mass reach requires promotion and that through Guest Posting. This strategy will always provide content marketer a large audience and build authority which will be within the area of expertise. Content writers working for this platform have the key responsibilities to promote their website through paid or non-paid form. Always follow the guidelines before publishing any content.
Blog/Article Posting: In these, you need to publish some blogs on some popular sites to get your position on search engine. There are so many paid or non-paid sites to submit your blogs; you can easily create a backlink by publishing your posts on those sites. WordPress, Kinja, medium are some popular sites for blog posting. You can write a blog post minimum of 400 words but make it more informative and attractive. The article is the best source to increase the backlinks for your site. Search some relevant site that accepts articles and then publish by following their guidelines. Always write an article of 500 to 600 words and keep in mind about the keyword density of your content.
Classifieds: Every day we saw some ads in newspapers, classifieds have been done in the same way. For posting classifieds you need to publish ads about your brand on some sites with your proper information so that user comes to know about your brand or services. Leave you There are so many free classifieds sites on the internet such as backpage, kugli etc. Don’t need to make long ads for your make it short, simple and also use limited words around 55 to 70 words is enough to share your information via ads.
Pdf Submission: There are so many sites that accept pdf includes issue, slide share, slide boom. Make an eye attentive pdf that contains some useful information and then publish on those sites to get high-quality backlinks. It is best practice to add your contact information in your pdf. Keep title bold and big that catch user attention. Make your account on those sites and start publishing useful content on the internet.
Image Sharing: Pinterest, flicker are some popular sites to share the images of your brand. As all, we know that an image can say thousands of words so image sharing is a better idea to improve the online presence. Use some effective title with an image that attracts users also use a high-quality image that contains some sort of useful content. Choose the images that must be relevant to your content.
Add video to your Content: Publishing video on some sites attract more audience write some valuable content with the video to get engaged with the audience. User loves images and video more than text-based content it will enhance its efficiency and is a very valuable asset for attracting new readers and engaging them to share the content. Among the top researchers, it has been found that visual material in text content will always land up in retaining customers to grab video material.
PPT Sharing: Make some effective presentation by using some trendy templates and publish it on sites that accept PPT. Use more images and less content in your PPT to grab the user attention. Slideshare, Sliderserve and many more sites free sites available online for submit the presentation. With all techniques, this is considered as the best technique in SEO.
In addition to all these strategies, there are so many other strategies which you can use to improve your brand image such as affiliate marketing, E-mail marketing, social media marketing etc. More traffic always provides benefit to you and also to get listed among top ranking in the google search results.
When both on-page and off-page activities will do together then you will definitely get a better result on SERP. It is always necessary to get in touch with every new Google update. With increasing the trend, the requirement for the candidates for SEO Jobs profile also increased.